The Port of Halifax is a diverse port generating $1.58 billion in gross economic impact annually. The Halifax Port Authority has three primary lines of business and the 2012 business strategy reflects the diversity of the port.
Cargo is the core business of the Port of Halifax. Our port is capable of handling a diversity of cargoes ranging from breakbulk to containerized to bulk and roll-on/roll-off. With infrastructure investments made recently and ongoing capital projects, our Port is well positioned to be highly competitive with modern infrastructure. Our Port handles over 140 post-Panamax size vessels a year and is super post-Panamax ready. The Port of Halifax continues to implement a containerized cargo growth strategy with partners, such as CN and terminal operators, primarily focused on Europe and South East Asia. The Port of Halifax will continue business development efforts in target markets and commodity categories that work with Halifax’s strengths.
After 30 years in the cruise business, Halifax continues to attract cruise ships for seven months a year. Our strategy is to attract and retain cruise lines, large and small for both one-day “port-of-call” visits and turnarounds where ships start an itinerary in Halifax. Infrastructure investments, such as the Halifax Seaport facilities, and tourism partnerships have positioned Halifax well as the region’s marquee port with approximately a quarter million passengers visiting each season.
The HPA manages 260 acres of federal land and works to achieve the highest and best use of each piece of property. The HPA has invested in a long-term capital plan, acquiring land and focused on efficiency improvements to ensure that our Port has competitive infrastructure and well-utilized assets that position Halifax to compete for cargo and cruise business.
We have five key business objectives for 2012: